Elizabeth
BBC Partnership Project
2023

BBC
A.I.R

Not all ideas are ads. Some are provocations.As synthetic media blurs our sense of truth, how might a brand built on trust like the BBC respond? BBC A.I.R. is a conceptual provocation exploring that question. It doesn’t offer a solution, it starts a conversation

Collaborate Project

Created as part of a BBC-partnered unit at Central Saint Martins

Project Themes

Strategic Foresight

Narrative Design

Cultural Commentary

Role

Concept Development

Narrative Strategy

Visual Design

BBC A.I.R
The Big Question
Future Readiness
In a world where synthetic media blurs the lines between truth and fiction, how does a brand built on trust, like the BBC, adapt to a future dominated by automation?

What if journalists like this no longer had to face these dangers?

Could artificial intelligence take their place and at what cost?

A 'Click' of Freedom.

Horacio Siciliano

2014

BBC A.I.R
The Big Question
Future Readiness
In a world where synthetic media blurs the lines between truth and fiction, how does a brand built on trust, like the BBC, adapt to a future dominated by automation?
BBC A.I.R
Strategy
Narrative Tension
This strategy aimed to bring two seemingly opposing ideas into conversation: the exciting potential of artificial intelligence to transform journalism and the profound ethical questions it raises—questions about trust, authenticity, and the irreplaceable spark of human creativity.

A subtle nod to broadcasting and the idea of “on air” journalism, grounding the futuristic concept in a familiar context.

BBC A.I.R
Craft the Nerrative
Creative Approach
A Timeline to Ground Speculation in Reality

Narrative device

Stories shape how we perceive complex ideas. The medium I choose must carry cultural weight and spark imagination.

Time Magazine is a cultural icon, often associated with pivotal moments, innovation, and societal impact.Its “Person of the Year” feature symbolises influence and the future, making it an ideal vehicle to explore the potential of AI-driven journalism.

BBC A.I.R
Craft the Nerrative
Creative Approach