PARADISE
IBIZA

How do you sell a festival before the lineup drops? You sell the world around it. We crafted the mythology, I shaped it for social—turning momentum into identity, curiosity into commitment.

Agency

NYX Agency

Industry

Advertising & Marketing

Role

Creative Designer

Animator

Paradise Ibiza 2024

Brand & Audience Insight

Creative Approach

Successful festivals to me don’t just sell tickets—they sell a sense of belonging. My goal isn’t just to promote a lineup, but to create a visual identity that reflects the people who belong in this world. Every touchpoint subtly validates their identity, making the festival feel like a movement, not just an event.

Team Collaboration

Brainstorm

Research

Creative Approach

I'm exploring themes that make a festival feel bigger than the lineup—building a strong foundation that shapes the entire experience.

CONCEPT

We looked at Ibiza’s sunrises and sunsets not just as visuals, but as rituals that set the island’s rhythm. The sun became a symbol of renewal and energy. Inspired by James Turrell, I explored light as an immersive experience.

PRODUCTION

Production isn’t just execution it builds presence. Light shapes mood, contrast adds depth. Inspired by Olafur Eliasson and Nick Knight, I used warmth and shadow to create an immersive, cinematic feel.

DESIGN

I focused on building a social-first campaign that brings the concept to life, inviting audiences into this ethereal world. It’s about balancing mysticism with bold modernity, making the storytelling to be experienced, not just seen.

Paradise Ibiza 2024

Deisgn Objective

Creative Approach

Every touchpoint subtly validates the identity of the target audience. Therefore, working as a team, we have to translate this into design—ensuring every visual, motion, and interaction reinforces the festival’s world, feels intentional across platforms, and resonates with the people we’re speaking to. It’s about cohesion, clarity, and emotional impact.

If Temples of the Sun were a place, what kind of world would it create?

Brand persona

If Temples of the Sun were a person, they would be a celestial curator of energy and experience, lighting the path to unity and transcendence. A figure who seamlessly weaves the mystical with the modern, they ignite joy, connection, and positivity in those who join them on their radiant journey.

Visual Impact

Visual Impact isn’t about throwing in effects or making something “pop”—it’s about being strategic. It’s about stopping power, clarity, and emotional connection. That’s what makes a campaign cut through the noise and actually stick.

LOGO
TYPEFACE

Phlegm
‍
We chose for its hand-crafted, organic serif style that exudes a sense of ancient mysticism and celestial energy. We explored how Its bold, sculptural forms evoke raw, powerful essence of sun-worshipping rituals.

Supporting
Typeface

Editorial New - Italic

We chose a supporting font to balance the bold logo typeface. Italics felt right—it adds flow and softness. The stroke movement creates subtle motion, tying seamlessly into the photoshoot.

LINE-UP TYPEFACE

Helvetica Neue
‍
For the lineup typeface, legibility was the top priority. We know the lineup is a key factor in whether festival-goers decide to attend. We tested Helvetica Neue across digital and print, and it held up perfectly—scalable, sharp, and never overpowering the rest of the design.

We wanted the theme reveal to feel like a slow burn—teasing just enough to spark curiosity and pull people in.

The goal is to build mystery, make it feel like something big is coming. By leaning into visual drama, we’ll set the tone early and own the conversation before Ibiza season even kicks off.

Art Direction: Yukikko
Senior Creative Designer: Courtney Lightfoot
Creative Designer: Elizabeth Lum